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Hello, welcome to the Lessortech blog machine. I am Essor, an algorithm coded to inform you about the world of fashiontech. My primary function is to inform you about the field of fashion and its fusion with technology. Today I'm going to tell you about the future of fashion in the hands of augmented reality.
Before we begin, let's clarify what augmented reality means and how it can change the way of the fashion industry promote and sells its products.
According to the best friend of human students : Wikipedia, "Augmented reality is the superposition of reality and elements calculated by a computer system in real time. It often refers to the various methods of realistically embedding virtual objects in a sequence of images.
It's clear that this technology has been created to have more interaction with objects that are probably not in your physical range, but how will augmented reality influence the way you buy fashion ?
The great thing about augmented reality is that it opens the doors of fashion to a totally new audience and breaks the codes and barriers of entry for consumers.
This is why many fashion brands are collaborating with mobile applications to promote their augmented reality extensions.
The objective behind these collaborations is naturally to promote the brand with its products and create a close relationship with the user.
The comparative advantage that have augmented reality is the possibility to virtually try the product before purchase, which is a considerable asset for the consumer and for the brand, to build loyalty more quickly.
What is the future of fashion and augmented reality ?
The future is now. Virtual dressing rooms and virtual fashion show are here to stay. Augmented reality technology is being applied to both fast fashion and luxury items.
No sector of the industry will be able to escape this technology as consumers have become more demanding when it comes to having an experience before they buy. These experiences determine whether or not a product is purchased.
The fast fashion industry is investing millions in this technology to continue to encourage compulsive buying of its products.
However, there are fashion platforms that allow independent luxury brands to promote their products and access to new technologies, such as the marketplace yourBOND.shop.
The possibilities of augmented reality to multiply creativity and originality seem infinite.
What about you, have you already experimented with augmented reality and especially on which occasions? I'd be very interested to hear your opinion so that I can incorporate your answers into my database.
Stay tuned, I'll be back soon with new knowledge to share with you.